ALL-NEW
Get UpdatesThis One Is For The Builders
There's one truck in America that is the tool of choice for how we get things done. For you - the farmer, the professional, the business owner.
Intelligent Towing
The most advanced towing tech put into a truck simplifies your towing experience.
Colossal Power
Powerful Super Duty® engines churn out the kind of power used to build highways. Harvest farms. Move land movers. And tow a very big camper.
Ready To Work
Smartly engineered truck bed features that help make your workday go a little faster.
Purposeful Tech To Power Your Productivity
The capacity to move things. It's the heart and soul of your business.So we've refined and improved towing tech as quick as demands dictate.Advanced features that enhance productivity - and your bottom line.
Get a Better Look At What's Around
For the trailer-towing journeyman and the weekend warrior, now get an eye-in-the-sky perspective. A new, available trailer 360° camera system allows you to see if you're free and clear on all sides of your truck and trailer. *
*Requires 360-degree Camera Package, available early 2023. 360-Degree Trailer Camera Kit available spring 2023.
Know Your Weight Before You Go
When it comes to hauling heavy loads confidently, confidence shouldn't be left to chance. Available built-in On-Board Scales help estimate the weight and balance in the bed of the truck as you put your payload in. *
*Available spring 2023 on LARIAT, King Ranch,®  Platinum and Limited models.
Easily Helps You Hitch It Yourself
Sometimes it's just you. Your Super Duty.®  And a bus-size trailer. Available Pro Trailer Hitch Assist allows you to stay put, without having to hop in and out of the cab to see if your hitch is lining up.Â
Puts You On The Best Route
Your work takes you down many roads. And with every unexpected obstacle, time is lost. Enhanced Trailer Navigation helps eliminate setbacks, because it keeps the size of your trailer in mind and adapts the route based on height and width clearances. So, you avoid jam-ups like low bridges and tight corners.
Cutting-Edge Cockpit
The Smartest Super Duty® Ever
Now equipped with 5G technology, 2023 Super Duty® trucks help keep productivity moving with the most advanced in-vehicle connectivity to date. So you stay connected and informed while on the move.
Keep Eyes Front and Center
A configurable digital instrument cluster delivers vital data where you need it. A new available Head-Up Display (HUD) helps you keep your eyes fixed firmly ahead. It projects real-time information directly on your windshield. **Don't drive while distracted. See Owner's Manual for details and system limitations.
Power to Move Big Things
It takes strength to build a country. To haul the steel beams. Or the cement that anchors them.The 2023 Super Duty® pickup equipped with the new 6.7L High Output Power Stroke® V8 Turbo Dieselengine offers the most horsepower ever in a Super Duty. * Our commercial-grade 7.3L 2V DEVCT NA PFI V8delivers outstanding gas engine performance.
*Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary.
How can we help?
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Bill Jarrett Ford
1305 Us 27 North
Avon Park, FL 33825
- Sales: 863-453-3117
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